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Scotts Program Site Experience & Subscription Replatform

Our UX team was responsible for revamping the Scotts Program site and subscription experience, as it re-platforms on Salesforce.

My Role

I was the lead UX analyst, responsible for...

  • exploring different experiences in which Scotts Program could become.

  • understanding all constraints from a technical, brand strategy, and ideal experience perspective.

  • brining together brand, merchandising, tech, and marketing stakeholders to review ideas, design iterations, and site strategy.

  • working alongside our tech partners as this new experience comes to life. 

Current Scotts Program Experience

Current Experience

Scotts Program is a subscription based custom lawn care program, where the products arrive right when you need to apply them. Currently, users go through a six question quiz to receive a custom lawn plan, followed with options to subscribe. 

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The current state of Scotts Program has...

  • a messy backend that is too complex to migrate to Salesforce or be maintained.

  • a large user drop-off rate after the first two quiz questions.

  • a complex recommendation engine that can no longer be maintained.

SPx Quiz Flow.png

Goals for New Experience

Goals

For the new Scotts Program experience, I identified ideal experience attributes for this subscription program for the team and I to keep in mind as we ideate and create the new experience.​

Portfolio_2x (6).png

Round 1 of Experience Ideation & Exploratory Design 

The Idea & Design

After many iteration and ideas, my teammate and I had created a phased approach to the new Scotts Program Experience. These three experiences varying in customization options for the user demonstrate a phased approach given development lifts. We outlined the three options as so:​

SPx - R1 Design Options.png

With each approach, we had built low-fidelity wireframes to share our thoughts and ideas with stakeholders.

Basic Bundle

SPx - R1 - MVP.png

Custom Bundle

SPx - R1 - MVP+.png

Plan Builder

SPx - R1 - Plan Builder.png

The Aftermath

Once completing exploration of this phased approach and sharing it with stakeholders, we had come to the conclusion that this new plan couldn't work because...

  • it was still too complex. 

  • the last two phases required a complex recommendation engine. 

  • the last two phases weren't Google Shopping Ad friendly.

  • the last two phases required a lot of development work. 

  • the first phase was nothing like the current Scotts Program experience. 

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So, we went back to the drawing board.

Round 2 of Experience Ideation & Exploratory Design 

The Idea & Design

After sharing our first iteration of ideas and designs, understanding our stakeholders concerns, we went back to the drawing board. 

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For this iteration, we came in from a much simpler approach while still allowing some customization for our users, understanding that we had to keep the development work at a minimum.

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So, we had taken our design system's PDP and outlined four inputs for users to provide information about their lawn, their product preferences, and their goals. 

Scotts Program - Build a Lawn Plan - Interactive Map_2x.png

The Aftermath

After more iterations, considerations and sharing with stakeholders, we realized that this is the right approach for the future of the Scotts Program experience. This new approach...

  • is simple.

  • allows customization for users.

  • allows users to focus on their lawn issues rather than self-diagnosing their issues. 

  • takes very minimal development hours, if any.

  • is sufficient for all levels of 'yardeners'.​

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