Work
Experience
Lead User Experience Researcher
The Scotts Miracle-Gro Company
April 2023 - Present
Lead researcher for all UX research efforts for upwards of all owned digital properties. Responsible for research and strategy deliverables to assist in improving our owned and retailer experiences.
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Spearheading UX strategy, insights, and design direction for new features and functionality for owned sites on the Salesforce Commerce Cloud platform
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Assisting with design discovery and wireframe creation to enhance and build upon our design system
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Leading strategy, planning, and execution of consumer interviews, usability studies, retailer evaluations, competitor evaluations, and ethnographic studies
User Experience Researcher
The Scotts Miracle-Gro Company
October 2021 - April 2023
Assisted with UX efforts from a research and strategy perspective.
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Contributed to planning and execution of A/B testing, usability studies, concept evaluations, on-site surveys, on-site behavior analytics, heatmaps, competitor evaluations, and retailer evaluations
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Lead conversion rate optimization testing and multivariate site experience testing with external agency partners resulting in an additional $1.5 million in revenue across seven websites
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Collaborate with cross-functional teams of product owners, developers, brand strategist, ecommerce merchandisers, brand managers, and outside agency partners to balance user experience needs with business needs
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Experience with wireframe creation, lo-fi interaction design, and information architecture design
User Experience Analyst - Contract
The Scotts Miracle-Gro Company
January 2021 - October 2021
Accountable to evaluate owned web and app properties to optimize and enhance experiences. Assisted in all UX research efforts for upwards of two dozen brands.
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Increased research efficiency by creating research processes for intake, workflow, and tracking of all research projects
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Planned, launched, and analyzed 50 detailed usability evaluations of owned web and app experiences
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Analyzed and synthesized research data and insights to uncover design refinements and recommendations
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Assisted in conversion rate optimization testing and multivariate site experience testing with external agency partners
Digital Marketing Intern
The Scotts Miracle-Gro Company
May 2019 - December 2020
Responsible for researching and auditing ecommerce best practices. Reported to the User Experience Manager to complete tasks and propose recommendations to improve the experience on owned sites.
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Built personas and scenarios to better understand user needs and goals when on ecommerce sites
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Planned and launched series of polls and heatmaps on ecommerce sites to aid in improving the user experience
Education
University of Cincinnati | Bachelor's Degree
BBA - Marketing and International Business
Minor in Spanish
University of the Basque Country | Bachelor's Degree
Study aboard opportunity in Bilabo, Spain while completing marketing and Spanish courses.
RECOGNITIOn
UserTesting Customer Spotlight
Due to our success using the platform, the UserTesting team reached out to my research team and I to film a customer success video and write a story about our success and how we use the platform.
ConvEx 2024 by VWO Speaker
I was asked to be a speaker at VWO's conference, ConvEx, along side our agency partners to share our approach to personalization and optimization.
Constellation Insights Podcast Guest
Due to our success with the UserTesting platform, Constellation Research asked my research team and I to be a guest on their podcast and share our UX POV and approach to gathering insights.
Together Digital Speaking Engagement
I was asked to speak at a Together Digital Event and share insight into the UX field with real case studies.
Certifications
June 2022
UserTesting Advanced Certification
An 8-week program that helped deepen my knowledge of the UserTesting platform, pushing my skills to the next level.
June 2021
UserTesting Foundational Certification
This program equipped me with the skills and knowledge needed to expertly use the UserTesting platform to conduct research and gain real human insights.
Skills
& Tools
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Tools: UserTesting, Mouseflow, Adobe Test & Target, Adobe Analytics, Zeplin, Hotjar, Whimsical, Adobe XD, Salesforce Commerce Cloud - Business Manager, Whimsical
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Lo-fi Design
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Usability Evaluations
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Moderated User Interviews